"Canada Soccer has extended its controversial sponsorship and broadcast deal with its privately owned commercial partner, Canadian Soccer Business (CSB), on improved terms for the governing body ahead of this summer's World Cup. A new 11-year contract has been agreed through to 2037, with both parties having an option to extend by a further five years, despite the in-fighting that marred the original 10-year deal."
"The CSB deal was heavily criticised during a 2023 parliamentary inquiry into Canada Soccer, as the federation was only receiving around $3m each year from its commercial and broadcast deals, which severely affected funding for Canada's national teams. Canada's men's team boycotted a friendly against Panama in 2022 as they demanded a greater share of World Cup prize money, more travel benefits and equitable match fees with the women's national team, who in recent years have been far more successful."
Canada Soccer has extended its sponsorship and broadcast deal with privately owned Canadian Soccer Business (CSB) on improved terms, agreeing an 11-year contract through 2037 with an optional five-year extension. The original 10-year deal led to in-fighting, player strikes and a $40m lawsuit by the Canadian Soccer Players Association. Under the previous arrangement the federation received about $3.4m in World Cup years; the new agreement increases that sum and introduces a revenue-sharing model. The broadcasting terms commit to live television for all international matches in Canada and Canada-friendly time zones and equal exposure for men's and women's national teams. Both parties will review terms every three years.
Read at www.theguardian.com
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