"Payments processing company Moneris says that during World Series Game 6, total restaurant spending near the Rogers Centre climbed 20 per cent week-over-week, and jumped 26 per cent during Game 7. That boost was felt at Mill Street Brewery in the Distillery District. "We hosted every single game sound on and we were a packed house the entire time. The energy was wild," said Emma Barrett, head of marketing at the brewery."
"Fans across the GTA gathered in restaurants and bars to watch the games, and stayed for more than just a quick bite to eat. "We saw a huge bump. We actually over-delivered on what we expected to do in October by 30 per cent," said Barrett, adding the company's special 'Blue Wave' Blue Jays-themed hybrid beer sold out across the city at bars and the LCBO. "The Jays fans really showed up, and we've been so fortunate.""
Moneris data shows restaurant spending near the Rogers Centre rose 20 per cent during World Series Game 6 and 26 per cent during Game 7. Mill Street Brewery hosted every game with sound on, remained packed, and saw October sales exceed expectations by 30 per cent after its Blue Wave Blue Jays-themed hybrid beer sold out across bars and the LCBO. Smaller venues like Henry VIII Ale House in Etobicoke also filled nightly, with patrons sharing seats and strangers bonding over beers and baseball. The sales boost arrived during a period that typically sees a post-summer lull for the industry.
Read at www.cbc.ca
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