Leighton Walters, a dual citizen and owner of Found Coffee in Toronto, has been importing Vegemite to cater to the Australian expat community. This iconic product is integral to his cafes, but Canadian regulators recently prohibited its sale due to compliance issues. Walters is bewildered as he has invested significantly at risk of losing $8,000 worth of stock. His experience highlights the challenges faced by importers and the cultural significance certain foods hold for expatriate communities.
Pulling Vegemite off our shelves hits at the core and the heart of our brand, similar to banning a Canadian entrepreneur from serving maple syrup in Australia.
I grew up as a Vegemite kid... It's an iconic Australian product... we've been so proud to serve it to thousands and tens of thousands of Australians.
Collection
[
|
...
]