AAFC expands AgriMarketing Program to include small and medium-sized businesses

"A total of $75 million is earmarked for AgriMarketing Program Market Diversification streams over 5 years (2026-27 to 2030-31) to support the Canadian agriculture and agri-food sector-including fish and seafood-to better respond to current market instability by encouraging greater market diversification. "The AgriMarketing Program Market Diversification streams encourage Canada's agriculture, agri-food, fish, and seafood sectors to seize more global opportunities," says MacDonald. "By helping industry organizations and exporters expand into emerging markets, we're promoting Canadian products, deepening partnerships, and fostering growth, resiliency, and competitiveness.""

"Starting February 13, 2026, eligible organizations can apply for funding under both new Market Diversification streams. Details, including eligibility criteria and application guidelines, are available on the program website. The Government of Canada is committed to supporting a diversified and resilient sector by giving farmers, processors, and exporters the tools they need to compete on a global scale."

"This Market Diversification funding is separate and distinct from the $129.97 million in AgriMarketing Program funding previously announced under the Sustainable Canadian Agricultural Partnership. The new funding will support all sectors, with a particular focus on those most affected by trade barriers. This investment builds on the strength of the existing program to support its enhancement and includes funding for small and medium-sized enterprises, which are not eligible for funding under the core AgriMarketing Program."

The Government of Canada launched two AgriMarketing Program Market Diversification streams for national industry associations and small and medium-sized enterprises. The initiative provides $75 million over five years (2026-27 to 2030-31) to help the agriculture and agri-food sector, including fish and seafood, respond to market instability by diversifying markets. Eligible organizations can apply beginning February 13, 2026, with details on eligibility and application guidelines available on the program website. The funding is separate from prior AgriMarketing investments and targets sectors most affected by trade barriers while enabling exporters, processors, and farmers to compete globally.

Read at Realagriculture