"Tesla Inc. squandered by far the biggest share of new-car sales in California last year, as the electric-vehicle maker lost ground in one of the world's largest EV markets. The company accounted for 9.9% of all vehicles registered in the state last year, down from 11.6% in 2024, according to Experian data published by the California New Car Dealers Association."
"The downturn echoes Tesla's struggles in other markets around the world. The company's aging lineup and slow-selling Cybertruck faces growing competition from fresher EVs offered by mainstream carmakers, while the loss of federal tax credits for EV purchasers in the US has put more pressure on demand that already was faltering. Tesla has also contended with a consumer backlash to Chief Executive Officer Elon Musk's political activities."
Tesla Inc. lost significant market share in California in 2025, with its share falling to 9.9% from 11.6% in 2024 and the company sliding to the state's No. 3 auto brand. Registered Tesla vehicles declined to fewer than 180,000 from almost 203,000 the prior year. Contributing factors include an aging model lineup, slow sales of the Cybertruck, stronger competition from newer EVs by mainstream automakers, the loss of federal tax credits, and consumer backlash tied to CEO Elon Musk's political activities. Despite the decline, the Model Y remained the top-selling EV and light truck, and the Model 3 was the state's second-best selling passenger car. Governor Gavin Newsom is seeking $200 million to resume state EV rebates.
Read at www.mercurynews.com
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