"Reform in live event ticketing is necessary to protect consumers. This is one thing everyone inside and outside of the industry recognizes and agrees on. Technology and practices intended to make purchasing easier and more convenient for fans have been exploited to become profit centers for tickets scalpers and brokers through the resale of tickets at outrageous price increases. The biggest issues in need of reform are the use of speculative tickets and deceptive websites which amount to fraud."
"Speculative tickets are tickets listed for sale that do not yet exist or are not yet controlled by the speculator. Speculative ticket listings drive up prices by creating a frenzy of demand before tickets even go on sale. And unsurprisingly, spec sellers often fail to deliver what they promise, leaving consumers disappointed at the last minute and shut out from shows they care about, when they could have easily obtained real tickets before if they hadn't been misled."
"Deceptive websites are those that impersonate the website of a venue or entity to make it seem like they are an official site associated with the venue or entity. California has the opportunity to lead the way in fighting this misleading and abusive practices of speculative listing for live events with AB 1349 which offers much needed reforms directly addressing these issues."
Reform in live event ticketing is necessary to protect consumers. Technology and practices intended to make purchasing easier and more convenient for fans have been exploited into profit centers for scalpers and brokers who resell tickets at outrageous markups. The biggest issues needing reform are speculative tickets and deceptive websites that amount to fraud. Speculative tickets are listings for tickets that do not yet exist or are not controlled by the seller, creating artificial demand and driving up prices while often failing to deliver. Deceptive websites impersonate venues or entities to appear official and mislead buyers. AB 1349 offers reforms addressing these abusive practices.
Read at www.eastbaytimes.com
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