"When it came down to it, California's Proposition 50 redistricting was chalked up to a pre-midterm elections referendum on President Donald Trump and his policies. But that election is over now. Attention has swung to another one that has been percolating in the background: the race for California's next governor."
"However, experts say simply opposing or embracing Trump won't be enough in this race. There's a very significant difference between the two types of campaigns: A ballot initiative is an up-or-down vote, but a candidate election, particularly during a primary campaign, is a multiple-choice decision, said Dan Schnur, who teaches political messaging at USC and UC Berkeley."
"The next governor of California has two jobs. One, keep the worst president in our history out of our homes, out of our streets and out of our lives, said Swalwell, who also referenced his roles as a House manager in Trump's 2021 impeachment trial in the spot."
California's Proposition 50 redistricting was framed as a pre-midterm referendum on President Donald Trump and his policies, but attention has shifted to the state's upcoming gubernatorial race. The Democratic primary field is crowded, with recent entrants including Tom Steyer and Rep. Eric Swalwell. Several candidates are tying campaign messages to Trump or criticizing his administration, while others may avoid direct association. Campaign dynamics differ from ballot initiatives because a primary is a multi-candidate choice requiring clear differentiation on policy and vision. Voters will weigh multiple issues, making messaging, individual profiles, and distinct policy proposals decisive.
Read at www.ocregister.com
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