"California and its business climate have been falsely and maliciously maligned for years, and the state has a right to tell the true story - California is a great place to do live, work, invest and visit. Setting the record straight will benefit every [resident]."
Governor Gavin Newsom is investing $19 million in a taxpayer-funded "California Brand Campaign" to dispel what he characterizes as myths and misinformation about the state. The campaign will run through the end of his administration, with two-thirds of funding allocated to paid advertising and media placements. The initiative addresses concerns about California's economy, crime, and quality of life that have become targets of criticism from President Trump and conservative media. Newsom's political future and national standing are closely tied to voter perceptions of California. Critics argue the campaign could suppress legitimate concerns about state policies affecting business competitiveness.
#california-marketing-campaign #newsom-administration #state-branding #political-messaging #2028-presidential-considerations
Read at Los Angeles Times
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