Letters to Sports: Back to the Rose Bowl for UCLA
Briefly

Letters to Sports: Back to the Rose Bowl for UCLA
"But in the real world, it sure doesn't. I was at the game vs. Washington, and the sentiment was pretty strong against a move. Also, the word was that possibly 80% of season-ticket holders will not renew if they play in SoFi Stadium. Even though I have had season tickets for more than 40 years, if they do move, I will be part of that 80%. I wonder if that figure has been factored in?"
"The Rose Bowl is the most storied stadium in college football. Nestled just below the San Gabriel Mountains, it is probably the most beautiful as well. It has hosted five Super Bowls (XI, XIV, XVII, XXI, XXVII), men's and women's World Cup finals, the Olympics and its annual namesake bowl game - "the Granddaddy of Them All." There literally isn't a bad seat in it. Why would UCLA even consider leaving it, especially for the glorified erector set known as SoFi Stadium?"
The proposed relocation of UCLA home games to SoFi Stadium may appear practical but provokes strong fan opposition and potential financial risk. Observations at the Washington game indicated considerable resistance to leaving the Rose Bowl. Reports suggest up to 80% of season-ticket holders could decline renewal if games move to SoFi Stadium, with long-term ticket revenues and fan loyalty at stake. The Rose Bowl holds deep historical and aesthetic significance, situated below the San Gabriel Mountains and acclaimed for hosting multiple Super Bowls, World Cup finals, the Olympics, and its annual bowl game. The Rose Bowl's sightlines and atmosphere create enduring value that moving could forfeit.
Read at Los Angeles Times
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