"A.B. 566 does a very simple thing. It directs browsers-such as Google's Chrome, Apple's Safari, Microsoft's Edge or Mozilla's Firefox-to give all their users the option to tell companies they don't want companies to to sell or share personal information that's collected about them on the internet. In other words: it makes it easy for Californians to tell companies what they want to happen with their own information."
"By making it easy to use tools that allow you to send these sorts of signals to companies' websites, A.B. 566 makes the California Consumer Privacy Act more user-friendly. And the easier it is to exercise your rights, the more power you have. This is a necessary step, because even though the CCPA gives all people in California the right to tell companies not to sell or share their personal information, companies have not made it easy to exercise this right."
A.B. 566 directs major web browsers to provide users an option to indicate they do not want companies to sell or share personal information collected on the internet. The bill enables browser-based signals to communicate privacy preferences, simplifying the exercise of rights granted under the California Consumer Privacy Act. The measure addresses burdensome, company-specific opt-out processes that can be difficult to find or use. The streamlined mechanism aims to rebalance power between individuals and companies by making privacy choices more accessible. Industry groups have lobbied against the bill while supporters urge the governor to sign it into law.
Read at Electronic Frontier Foundation
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