"Newsom signs hundreds of bills each year with little fanfare, reserving bill-signing announcements typically for only the measures that he and his team find the most noteworthy or in which the governor is personally invested. He sent one out announcing he'd signed Senate Bill 576. We heard Californians loud and clear, and what's clear is that they don't want commercials at a volume any louder than the level at which they were previously enjoying a program, Newsom wrote."
"The law makes streaming platforms comply with the same standards as a 15-year-old federal law that limits how loud television and cable broadcasters can make their advertisements. President Barack Obama signed the Commercial Advertisement Loudness Mitigation (CALM) Act in 2010, which gave the Federal Communications Commission authority to issue rules ensuring that the average volume of TV commercials does not exceed the volume of the shows they accompany. Streaming services were still nascent at the time."
California enacted a law prohibiting streaming advertisements from being substantially louder than the programming they accompany. The law requires streaming platforms to meet the same loudness standards established for television and cable by the 2010 Commercial Advertisement Loudness Mitigation (CALM) Act. The CALM Act gave the Federal Communications Commission authority to limit average commercial volume relative to program volume, but streaming services were not covered when that law passed. Two federal attempts in 2023 to extend the rule to streaming failed to get hearings. The state measure passed the Legislature unanimously and was authored after staff reported disruptive loud ads.
Read at www.mercurynews.com
Unable to calculate read time
Collection
[
|
...
]