"Shortly after the photo made its rounds online, Long Beach Transit posted its apology. Today, Dec. 6, 2025, Long Beach Transit was made aware of an ICE hiring advertisement on our buses. The advertisement was immediately removed. LBT sincerely apologizes for the oversight, the statement said. We work with advertising partners for interior and exterior advertisements. This was purchased as a government hiring advertisement."
"That response, though, drew ire from some social media users, including stopice.net a nationwide mobile alert system meant to inform people about federal immigration operations created by Long Beach resident Sherman Austin which commented underneath the agency's statement to Instagram arguing that the ICE advertisement should never have happened to begin with. The community expects you to prioritize responsible vetting with your advertising partners' especially in a time like this when (the U.S. Department of Homeland Security) is plastering these ridiculous ads everywhere and terrorizing our communities, stopice.net wrote."
Long Beach Transit removed an ICE hiring advertisement from an interior bus poster and issued an apology after a rider's photo circulated online. The agency stated the ad had been purchased as a government hiring advertisement and said it works with advertising partners for interior and exterior ads. Long Beach Transit acknowledged the uncertainty and fear the ad may have caused and promised to revamp vetting and advertising policies. Community responders including stopice.net criticized the placement and demanded stronger vetting, citing the Values Act and concerns that Department of Homeland Security recruitment ads terrorize migrant communities.
Read at www.presstelegram.com
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