"An independent committee has booked a Super Bowl TV ad supporting San Jose Mayor Matt Mahan's gubernatorial bid in major California media markets, San Jose Inside has confirmed. The Back to Basics California committee, aligned with the San Jose mayor's policy agenda but operating independent of his campaign, is spending $1.5 million to produce and buy the spot during TV's most watched telecast this Sunday, according to multiple sources with direct knowledge about the buy."
"The independent committee's ad buy coincides with a successful fundraising drive by the Mahan campaign that he said today has raised more than $7 million in the first week of his campaign. That's more than the election-to-date totals of everyone else in the field, excepting self-funding billionaire Tom Steyer. Mahan is staking out a middle ground in a primary campaign that's just four months long."
"The ad will appear in select metro markets, including Los Angeles, San Diego and Sacramento - but not on Bay Area stations for which Super Bowl slots were already sold out. Mahan kicked off his "back to basics" campaign for governor just last week as a late entrant to a field of nine Democrats and two Republicans. Mahan hopes to succeed two-term Gov. Gavin Newsom for the coveted job of leading the nation's largest state."
Back to Basics California, aligned with Mayor Matt Mahan's policy agenda but operating independently of his campaign, is spending $1.5 million to produce and buy a Super Bowl TV spot. The ad will air in select metro markets including Los Angeles, San Diego and Sacramento, but not Bay Area stations because Super Bowl slots were already sold out. Mahan launched a "back to basics" gubernatorial campaign last week as a late entrant to a field of nine Democrats and two Republicans. The campaign reported raising more than $7 million in its first week. The Mahan for Governor 2026 committee filed initial paperwork naming treasurer Ted Trujillo and assistant treasurer Stacy Owens. A related 501(c)(4) filed articles of incorporation on March 25, 2024, and registered backtobasicssj.com ten days earlier.
Read at San Jose Inside
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