"Californians spent $5 billion on sports entertainment in 2024, ranking it No. 1 among the states and accounting for 12% of the nation's $41.5 billion spent on athletic events. That huge cash flow is what sports promoters love, and it's why California gets to host many of the biggest games. No. 2 was Texas at $3.7 billion, followed by New York at $2.6 billion. Personally speaking California's status as the most populous state may make it a great place to host a major sporting event."
"However, California's enthusiasm for sports appears muted at the individual level. That's fandom measured by how many dollars go toward game tickets per person. The typical Californian spent $128 on sporting events in 2024. That per-person rate ranked only 20th among the states and was only $6 higher than the $122 per person spent nationally. Using this metric, the best live-event sports fans are far from the coast: No. 1 was West Virginia at $223 per person, then Iowa at $218 and Minnesota at $211."
California will host consecutive Super Bowls (Bay Area 2026, Los Angeles 2027), 14 World Cup matches in 2026, and the Los Angeles 2028 Olympics. State-by-state consumer spending through 2024 from the Bureau of Economic Analysis provides the basis for comparison. Californians spent $5 billion on sports entertainment in 2024, the largest state total and 12% of the nation's $41.5 billion. Texas spent $3.7 billion and New York $2.6 billion. The typical Californian spent $128 on sporting events in 2024, ranking 20th and about $6 above the $122 national average. Highest per-person spending occurred in West Virginia ($223), Iowa ($218), and Minnesota ($211). Least per-person spending included Connecticut ($8) and New Hampshire ($35).
Read at www.ocregister.com
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