"Footfall on Super Saturday (20 Dec 2025) failed to deliver the expected flurry of festive footfall, as consumer hesitancy delays spending with shoppers holding out for last-minute deals, according to data from Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls. Its ShopperTrak Analytics data, which captures 40 billion store visits globally each year, showed that store visits yesterday (20 Dec 2025) dipped -6.9% year-on-year."
""Throughout this year's festive trading season, we've seen consumer caution cause spending hesitancy and upend usual demand patterns. Shoppers are taking longer to validate purchases, with many still holding out and hoping that retailers may bring forward Boxing Day promotions pre-Christmas, as they did last year," said Sumpter. "We expect the usual last-minute rush to be particularly pronounced, with shoppers leaving purchasing right up to the wire," he added."
Store visits on Super Saturday (20 Dec 2025) fell 6.9% year-on-year, with High Street destinations declining 3.7% compared to 2024. ShopperTrak Analytics captures 40 billion store visits globally each year and recorded these movements. While daily shopper counts were below 2024, Super Saturday delivered a weekly uplift of 1.5% in visits and Retail Parks rose 10.9% versus the previous week. Retail traffic across the fortnight comparison (07–13 Dec vs 14–20 Dec 2025) increased 11.2%. Consumer caution is delaying purchases as many wait for potential pre-Christmas Boxing Day promotions, and a last-minute surge is expected on 23 and 26 December.
Read at London Business News | Londonlovesbusiness.com
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