AI performance insights in Google Merchant Center provides visibility into brand performance on AI surfaces. It includes share of voice across AI-driven experiences in Search and Gemini, benchmarked against similar brands on shopping journeys starting from AI Mode, AI Overviews, or the Gemini app. It also provides shopping funnel performance across discovery, evaluation, and purchase stages. Product term insights identify popular product terms searched in Search conversations and include share of voice for those terms. Product attribute insights identify popular product specifications searched by users, such as color, style, and material, and use an attribute completeness score to highlight products missing structured attributes.
"“AI performance insights can help provide you with a view into your brand's performance on AI surfaces and how you can optimize your product data to improve your performance on these AI powered experiences.”"
"“Share of voice: See your brand's visibility on AI-driven experiences across Search and Gemini benchmarked against brands similar to yours on shopping journeys starting from AI Mode, AI Overviews, or the Gemini app.”"
"“Shopping funnel performance: Unlock key insights across the critical stages of the shopping journey - including discovery, evaluation, and purchase.”"
"“Product attributes insights: Identify popular product specifications searched by users (for example, color, style, material). You can then leverage the attribute completeness score to identify which of your products are missing these structured product attributes.”"
#google-merchant-center #ai-performance-reporting #product-data-optimization #share-of-voice #shopping-funnel-analytics
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