"If you know the name Foxconn, it's almost certainly through its most visible manufacturing effort: the smartphones the company has made in abundance over the years, most prominently Apple iPhones. But Foxconn has also become increasingly diversified in recent years, including a collaboration with Nvidia announced earlier this year. Now, the company has taken a big step towards another market as its first EV goes on sale."
"At Reuters, Wen-Yee Lee and Eduardo Baptista reported that Foxconn's first production electric vehicle - the product of a joint venture with the Taiwanese automaker Yulon under the name Foxtron Vehicle Technologies - was formally launched this week. That EV is the Bria, which Reuters noted is the first Taiwanese EV intended for customers around the world. This vehicle began its life as a prototype under the name "Model B.""
Foxconn launched its first production electric vehicle, the Bria, produced through a joint venture with Yulon under the Foxtron Vehicle Technologies name. The Bria began as the Model B prototype and is positioned as the first Taiwanese EV aimed at customers worldwide. Foxtron announced a deal to acquire Yulon's Luxgen marque for just under $25 million to increase presence in Taiwan's domestic automotive market. Foxconn's broader diversification includes a collaboration with Nvidia. Industry observers note the challenge for Luxgen to carve a distinct identity leveraging Taiwanese heritage and Foxconn's hardware-software integration.
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