"I started 40 years ago and it was all just about being in Africa, in the bush. The [standard] has changed massively and I don't see how they could get any better. The quality is amazing. But it is leveling - I think the hospitality has reached its peak and we are moving back to people traveling to see the animals and to truly experience Africa."
"It's about solitude. It's being alone, with your group and your guide and spending time with a lion pride or seeing that giraffe mother and calf, without the big groups and the other vehicles. The guiding is also incredibly important and is a huge focus for us - if the guiding isn't up to standard, it can undermine the whole safari experience. It's also about learning. You should return with new knowledge - about the people, the place, and the wildlife."
Henrietta Loyd has spent over 40 years in the safari industry and co-founded Cazenove & Loyd in 1993 with Suzie Cazenove. The company grew from a two-woman operation into a respected global travel operator that organizes bespoke and small-group trips to lesser-known regions. Loyd observes that luxury standards in safari hospitality rose dramatically, reaching a peak, and are now shifting back toward authentic wildlife-focused experiences. Modern luxury on safari emphasizes solitude, small groups, close encounters without crowds, high-quality guiding, and educational returns about people, places, and wildlife. Guests value comfortable accommodations but prioritize time in the bush and meaningful learning.
Read at Elite Traveler
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