"United Airlines just threw a subtle jab at its two biggest rivals. The carrier on Thursday said it was focused on a host of "premium" moves, including making sure its airport lounges don't get "overcrowded" - an obvious swipe at Delta Air Lines, which continues to face long lines outside some of its popular Sky Clubs. But it didn't stop there. It tweaked American Airlines, too."
"United, during its Thursday earnings call with investors, touted its growing number of seatback screens, saying that these are installed on more than 146,000 seats across 765 airplanes. It's a not-so-subtle reminder that American stubbornly refuses to install seatback screens on most of its domestic fleet. "These screens define a premium airline in the US," said United's executive vice president and chief commercial officer, Andrew Nocella. "Our signature interior conversion is now at 64% and an investment of over $1.6 billion.""
"United's SVP of global network planning and alliances, Patrick Quayle, told the media in October that the airline has seen some decline in foreign points of sale. Still, he said, transatlantic demand remains strong overall, with more than 80% of its seats purchased by people in the US. United is trying to position itself as the more premium option among the Big 3, emphasizing comfort and exclusivity as the airlines compete for high-paying premium and business travel"
United Airlines is actively positioning itself as a premium carrier by promising uncrowded airport lounges and highlighting widespread seatback entertainment installations. The airline reported seatback screens on more than 146,000 seats across 765 aircraft and said its signature interior conversion is 64%, following a $1.6 billion investment. United contrasted its approach with Delta's Sky Club crowding and American's lack of seatback screens. Executives acknowledged a choppy year with tariff-related international demand pressure and some declines in foreign points of sale, while noting transatlantic demand remains strong and emphasizing comfort and exclusivity for high-paying and business travelers.
Read at Business Insider
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