UBS increased eBay's price target from $96 to $110, maintaining a Neutral rating. This adjustment comes before eBay's Q1 2026 results and indicates strong gross merchandise volume trends, particularly in the U.S. market. eBay's shares have risen about 50% over the past year. UBS expects mid-single-digit FX-neutral GMV growth and low-teens EPS growth due to share repurchases. eBay's market cap is approximately $44.9 billion, with significant revenue and cash flow figures reported for 2025.
"UBS raised GMV expectations for eBay, citing continued strength in Focus and Other categories, particularly in the U.S. market, where U.S. GMV surged 19%."
"eBay trades at a P/E ratio of 24x trailing and 17x forward earnings, which is considered modest given four consecutive quarterly beats in 2025."
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