"KP Snacks said the plans to stop the production of the crisps follow 'a sustained decline in demand and the loss of key export volumes'. As a result, we are proposing to close the Uttoxeter site where these products are manufactured."
"Analysts suggest that the decline is indicative of broader changes in consumer behaviour, including increased price sensitivity due to cost-of-living pressures, competition within the premium snack category, and changing export conditions following global trade disruptions."
"While no final decisions have been made, we appreciate this is an uncertain time for our colleagues at Uttoxeter and we are supporting them throughout the consultation process. Should the proposal progress, we will explore any ways to reduce or avoid redundancies where possible."
KP Snacks has announced the closure of its Uttoxeter factory in Staffordshire, which produces Tyrrells vegetable crisps. The decision stems from sustained decline in demand for vegetable crisps and significant loss of export orders. The company plans to redirect investment toward core brands within its portfolio. While the exact number of affected employees remains unconfirmed, KP Snacks aims to minimize job losses through redeployment opportunities. The broader context includes increased consumer price sensitivity from cost-of-living pressures, intensified competition in the premium snack category, and disrupted global trade conditions. Consultations with employees and local stakeholders will commence shortly.
#factory-closure #vegetable-crisps-market-decline #consumer-behavior-shifts #job-losses-and-redeployment #export-market-disruption
Read at London Business News | Londonlovesbusiness.com
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