"Soooo, do you Labubu? The furry creature went viral this year thanks to Dua Lipa, Blackpink's Lisa, and Kim Kardashian all buying into the adorably bizarre, plushy monsters. The results were millions in sales, long lines, and frantic scrambles as people tried to get their hands on this latest trendy phenom. Labubu's Chinese parent company, Pop Mart, reported global revenue for Q3 (July through September) jumped by about 250% compared to a year earlier, and sales in America were up by more than 1,200%."
"Mixue, a Chinese ice cream and tea chain that recently overtook McDonald's as the largest fast-food chain in the world, opened its first U.S. store in New York City in September. Luckin, a Chinese coffee chain, is coming for Starbucks after opening a shop in NYC, too. Chinese automaker BYD surpassed Tesla in EV sales globally last year and is eyeing American expansion."
Viral collectibles like Labubu triggered massive consumer demand after celebrity endorsements, producing millions in sales, long lines, and frantic shortages. Pop Mart's Q3 global revenue rose about 250% year-over-year, while U.S. sales climbed more than 1,200%. Several Asian consumer companies are expanding into the United States—Mixue, Luckin, BYD, CosRX, and Din Tai Fung demonstrate rapid market traction and strong per-location economics. Cultural exports such as K-pop, matcha, anime, and collectible characters are helping rebrand Asia for younger consumers and enabling brands to forge emotional connections that drive international growth.
#asian-consumer-brands #viral-collectibles #us-market-expansion #celebrity-influence #cross-cultural-branding
Read at Fast Company
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