"The role of the CFO has been evolving for years, but it's happening more rapidly today than ever before, said Gina Mastantuono, president and CFO of ServiceNow, during a chief financial officer panel at the Fortune Most Powerful Women Summit in Washington, D.C., on Oct. 14. "It's now a combination of strategic vision, disciplined execution, and enterprise-wide leadership," she said. "Finance and strategy are now inseparable.""
"Yanela Frias, EVP and CFO at Prudential, moved into the role after years leading business units. Closing the books and financial reporting are on autopilot with great teams, Frias said, freeing the CFO to concentrate on enterprise strategy. "What that allows us to do is really partner with the CEO and the leadership team to actually run the company," she said."
"The CFO is the "internal growth partner" on the executive team, helping leaders set bold goals, establish guardrails, and reallocate resources as needed, Ellie Mertz, CFO at Airbnb, said. Mertz helps them unleash the capabilities they have within their team to really push toward higher goals, she said. And she also helps them understand the "appropriate guardrails that we should have so that we can move as quickly as possible while achieving those goals," she added."
The CFO role now requires a blend of strategic vision, disciplined execution, and enterprise-wide leadership. Finance leaders must both perform core financial functions and lead large-scale transformation simultaneously. Routine tasks like closing the books are increasingly automated, freeing CFOs to focus on enterprise strategy and partnership with CEOs. CFOs act as internal growth partners by setting bold goals, establishing guardrails, and reallocating resources to unlock team capabilities. The CFO's enterprise-wide visibility positions finance to guide company-wide digital and AI strategy while cultivating talent for a digital future.
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