OpenAI is exploring opportunities to increase revenue, including the potential for advertisements in ChatGPT. Nick Turley emphasized the need for thoughtful integration and mentioned alternative product development. OpenAI anticipates $12.7 billion revenue this year from subscriptions, despite previous losses. ChatGPT has surpassed 700 million total users, with 20 million paid subscribers. Turley views the large free user base as a potential asset for future offerings. CEO Sam Altman expressed reservations about ads, labeling them a 'last resort' for ChatGPT.
"We will build other products, and those other products can have different dimensions to them, and maybe ChatGPT just isn't an ads-y product because it's just so deeply accountable to your goals. But it doesn't mean that we wouldn't build other things in the future, too," Turley said.
"I actually don't view the fact that the vast majority of our users are free as necessarily a liability," Turley said. "I really think it's a funnel that we can build off of to build differentiated offerings for people who are willing to pay."
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