""Younger investors just feel like the traditional playbook isn't working," said Gareth Kay, vice president of brand at Coinbase, about Gen Z and Millennials investing in crypto. Gen Z and Millennials, or younger investors, as the report calls them, say that 25% of their portfolio is in non-traditional assets, including crypto, derivatives, and NFTs. That is three times more than older investors, or Gen X and Baby Boomers, who say that just 8% of their portfolio is tied to such assets."
"Coinbase released the report at a time when crypto is becoming increasingly available to mainstream investors of all ages. In late October, ETFs in cryptocurrencies like Solana, Litecoin, and Hedera launched on brokerages. The Bitwise Solana Staking ETF (BSOL) had the best ETF launch of the year of any asset class. And in early December, Vanguard-long a vocal critic of crypto- began listing crypto ETFs on its platform."
Younger investors feel conventional pathways to wealth are not working and are turning to crypto, derivatives, and NFTs as alternative stores of value and growth. Younger investors report that 25% of their portfolios are in non-traditional assets, three times the 8% reported by older investors. Seventy-three percent of Gen Z and Millennial investors believe it is harder for their generation to build wealth by traditional means, compared with 57% of Gen X and Baby Boomers. Crypto access is expanding with recent ETF launches and major platforms listing crypto ETFs. The survey sampled 4,350 U.S. adults with investment accounts, a group likely skewing more affluent but indicative of shifting investment habits.
Read at Fortune
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