"Ahead of Tesla's annual general meeting (AGM) on Thursday there's been one key message the electric car-maker has been hammering home to shareholders: the boss is worth $1tn."
"It has taken out digital ads to make the case for Elon Musk's proposed bumper pay package, while Votetesla.com features a video of board chair Robyn Denholm and director Kathleen Wilson-Thompson praising him, as triumphant music crescendos in the background."
"Musk himself has taken to X - which he owns - to raise the stakes higher still, saying the fate of Tesla "could affect the future of civilization.""
""What's amazing to me is a company struggling to sell cars spends money on advertising to sell a pay package," said Ross Gerber, CEO of Gerber Kawasaki Wealth and Investment Management."
Tesla has mounted a high-profile campaign asking shareholders to approve an extraordinary pay package for Elon Musk, including digital ads and a promotional video featuring board members. Musk used X to amplify the proposal and warned that Tesla's fate "could affect the future of civilization," while prominent backers publicly supported the deal. Critics point to sliding vehicle sales and argue company focus has drifted from core EV production. Some investors, including Ross Gerber, have reduced holdings and criticized spending on advertising to promote executive compensation. The upcoming AGM in Austin is framed as a referendum on Musk's leadership and direction.
Read at www.bbc.com
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