Anthony Noto made open-market purchases of SoFi Technologies common stock on multiple dates in 2026, accumulating 116,323 shares at prices between $15.73 and $17.88. The purchases occurred as the stock traded near multi-month lows, with later buys at lower prices than earlier ones. The company reported Q1 2026 revenue of $1.10 billion, GAAP net income of $166.7 million, and adjusted EBITDA of $339.9 million with a 31% margin. Loan originations reached a record $12.18 billion, up 68% year over year. Members increased 35% and cross-buy reached 43%, reducing customer acquisition costs. Management also emphasized growth in digital assets and partnerships that expand the deposit base into a broader platform.
"According to Form 4 filings, Noto made open-market purchases of SoFi Technologies ( NASDAQ: SOFI | SOFI Price Prediction) common stock on March 2, March 17, May 8, and May 11, 2026, accumulating a total of 116,323 shares at prices ranging from $15.73 to $17.88. The most recent buys, two purchases of roughly $250,000 each in mid-May, came as the stock traded near multi-month lows."
"The pattern matters because Noto bought lower each time. He paid $17.8842 in early March, then stepped in again at $15.7305 on May 8 and $16.0039 on May 11. With SoFi down 38.24% year to date through May 27 and closing at $16.17, the CEO has been adding into the selloff with conviction. Routine RSU vesting and tax-withholding sales by other executives in March and May are standard compensation mechanics, distinct from discretionary signals."
"Q1 2026 results gave him plenty to point to. Revenue hit $1.10 billion, GAAP net income jumped 134.45% year over year to $166.7 million, and adjusted EBITDA reached $339.9 million at a 31% margin. Loan originations set a record at $12.18 billion, up 68% year over year. Members grew 35% and cross-buy reached 43%, the metric Noto prioritizes most because it reduces customer acquisition costs."
"On the Q1 call, Noto framed the company's position bluntly: "Our strategy and execution continue to be unmatched by any company I can think of at our scale and put SoFi in a class of one." He also flagged the digital-assets push, noting that "Our strategic entry into new areas like digital assets alongside the strong growth in our existing businesses are strengthening and diversifying our platform." SoFiUSD, the Mastercard settlement partnership, and Big Business Banking turn the deposit base (now $40.24 billion) into an enterprise platform."
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