Rite Aid has selected Hilrod Holdings as the successful bidder for its Thrifty Payless subsidiary, including the popular Thrifty ice cream brand. The proposed bid is $19.2 million, as revealed in a bankruptcy court filing. The acquisition is led by Monster Beverage executives Hilton Schlosberg and Rodney Sacks, though specific plans for Thrifty are unclear pending court approval. This sale follows Rite Aid's ongoing Chapter 11 bankruptcy, during which the company is closing stores and has sold off its pharmacy files. A hearing regarding the sale is set for June 30.
Thrifty ice cream, a beloved brand with a rich history, has found a potential buyer in Hilrod Holdings for $19.2 million amidst Rite Aid's bankruptcy.
Hilrod Holdings, associated with Monster Beverage executives, is planning to acquire Thrifty Payless, which has been in jeopardy due to Rite Aid's financial troubles.
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