"Reddit sentiment tracking shows a critical deterioration. On Monday, October 27, discussions hovered around 61 (neutral-positive) with strong engagement. By Tuesday morning, sentiment had collapsed to 41 (bearish) and remained locked at that level through Wednesday morning. Peak activity hit 2,123 upvotes and 94 comments on Tuesday at 9am ET, but engagement has since cratered 68% to just 130 upvotes and 9 comments."
"The discussion has shifted from speculative optimism to concern about fundamental weakness. A notable r/stocks post titled "Is DraftKings in trouble?" from October 26 captured the emerging skepticism, generating 32 comments despite modest upvotes. And there are real reasons to be concerned. Draftkings is not profitable The company faces major competition from Kalshi, Fanatics, and Polymarket Marketing costs are extremely high and potentially unsustainable, despite CAC improving 20% YoY"
Shares of DraftKings dropped 10.2% over the past week to $31.16 from $34.70, after reaching roughly $48 one month earlier. The move toward 52-week lows coincided with a rapid shift in retail sentiment on r/wallstreetbets from neutral-positive to bearish within 24 hours. Reddit engagement peaked and then collapsed, while discussions moved from speculative optimism to concern about unprofitability, heavy marketing spend, and intensifying competition. Average Revenue per Monthly Unique Payer improved to $151 in Q2 2025, and analysts still show a strong buy-to-hold tilt with a $50.80 consensus price target.
Read at 24/7 Wall St.
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