Pride in company purpose': Bay Area cork supplier CEO talks impact of wine downturn
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Pride in company purpose': Bay Area cork supplier CEO talks impact of wine downturn
"There's no question it has a downstream effect as wineries are producing less and making the corrections they need, and as an industry we're all adapting together, Hladun said. The good news is there's a strong fighting spirit across the wine community to see our way through this. At Cork Supply, we're responding with creativity by cost-engineering solutions, rethinking how we market our products, and helpingcustomers rebuild their business while finding new ways to connect with consumers."
"While many consumers pay little attention to the cork that comes out of a bottle, Peter Hladun is on the other end of that spectrum. He is CEO of Harv 81 USA in Benicia. Under that umbrella are Cork Supply, which manufactures corks, and Tonnellerie O, a barrel company.The 45-year-old is navigating a business climate where people aren't drinking as much wine and therefore not buying it in quantities that were the norm just a few years ago."
Peter Hladun leads Harv 81 USA in Benicia, which includes Cork Supply (cork manufacturing) and Tonnellerie O (barrel making). Wine consumption has declined, reducing demand for corks and prompting closer partnerships and communication with wineries. Cork Supply responds with cost-engineered solutions, revised marketing, and efforts to help customers rebuild businesses and reconnect with consumers. Corks are durable so inventory accumulation is not a major concern. The Portugal facility supplies intermediate raw material that is finished at the Solano County complex. Cork Supply's main products are single-piece natural corks and micro-agglomerated corks. Cork Supply was founded in 1981 and operates in several countries.
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