"On-time performance used to be something airlines discussed quietly - in boardrooms, with investors, or behind the scenes with select partners. Now, it's becoming a consumer-facing badge of honor."
"If you've been on LinkedIn over recent days, you've likely seen it: airline executives celebrating their place in Cirium's latest on-time performance rankings. Many are accompanied by slick videos and graphics to reinforce the message."
"Airlines are now overtly sharing this with their passengers. They're saying: if you fly with us, we will get you there on time."
On-time performance has shifted from an internal operational metric to a public marketing claim and consumer-facing badge for airlines. Executives are publicizing Cirium's punctuality rankings on platforms like LinkedIn, often with slick videos and graphics to amplify the message. Cirium has published punctuality data for 17 years and its annual report serves as a widely accepted industry benchmark. Airlines are positioning punctuality as a clear competitive differentiator and are communicating promises of timely arrival directly to passengers. The change reflects rising passenger expectations for reliability and punctuality and a trend toward using operational metrics in marketing.
Read at Skift
Unable to calculate read time
Collection
[
|
...
]