"What started as a way to make high-end fragrances available to the average consumer has grown into a custom experience that continues to expand across the country. Olfactory was founded seven years ago in New York City by JJ Vittoria with the intention of making high-quality luxury fragrances accessible and fun. Not only did Vittoria want to make the product have an accessible price point, but he wanted to give consumers access to how perfume is made."
"I had always had a passion for fragrance, and I had that family in the business, so I got to get all these little samples as a kid and played around with them. I always thought that there was a big difference between that side of things, which was more of the lab aspect of fragrance, where the perfumers worked and what they created, and what you saw in the retail experience of fragrance, said Vittoria."
Olfactory launched in New York City seven years ago to make high-quality luxury fragrances accessible and enjoyable. The brand offers in-store customization that lets customers build a personalized fragrance by choosing a base scent created by master perfumers. Employees guide customers through the customization process, and base scents are available for individual purchase. Products are priced accessibly to reach average consumers and to demystify perfume-making by highlighting the lab aspect of perfumery. The product line aims to include fragrances that stand alone and collectively cover the general spectrum of perfumery. The concept has expanded to stores across the country.
Read at www.amny.com
Unable to calculate read time
Collection
[
|
...
]