"The move marks the latest phase of Netgear's increased focus on the enterprise, with the channel revamp aiming to strengthen collaboration, simplify engagement, and expand enablement for partners serving SMEs. Netgear Drive rewards partners for effective service and long-term co-investment through its three tiers - IGNITE, APEX, and APEX MSP - which have been designed around different partner service capabilities and business models, offering benefits based on partner investment as well as completion of training and certifications."
"Drive will see a global rollout as part of Netgear's goal to offer a consistent channel experience to its pool of partners around the world. The new training and certification materials are available now, alongside new partner pricing and program benefits. However, Netgear said existing partners can continue operating under existing terms during the transition period to ensure a smooth onboarding experience."
Netgear launched the Drive Partner Success Program to simplify how channel partners do business and to strengthen collaboration with integrators, MSPs, and VARs. Partners gain streamlined tools, go-to-market resources, and enhanced partner-focused support to drive growth and profitability. The program uses three tiers—IGNITE, APEX, and APEX MSP—structured around partner service capabilities and business models, with benefits tied to partner investment and completion of training and certifications. The partner portal provides co-investment opportunities, training, marketing materials, collaborative campaigns, and technical support. Drive will roll out globally, with training and partner pricing available now and existing terms preserved during transition. The program aligns with Netgear Enterprise's focus on simplicity, reliability, and SME cost-effectiveness.
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