MrBeast rose to become the world's top YouTuber through increasingly elaborate videos featuring large sets, massive cash prizes, and extreme stunts. Beast Industries, the holding company for MrBeast's businesses, was unprofitable in 2024 largely because media revenue of about $224 million was outpaced by media costs near $344 million. An investor deck projected media revenue rising to $317 million against $292 million in costs this year. Jeffrey Housenbold joined Beast Industries in May 2024 and became CEO in September, instituting financial discipline and tighter processes to make content production profitable while attempting to preserve spectacle and audience appeal.
Beast Industries wasn't profitable last year, and a big reason was because of its media business, according to a leaked investor deck from early 2025 viewed by Business Insider. Its revenue from YouTube and other media content was about $224 million in 2024, and media costs over that period were around $344 million, the deck said. The deck forecast that MrBeast's media business would swap those losses for profit this year, projecting $317 million in media revenue against $292 million in costs.
Jeffrey Housenbold, who joined Beast Industries in May 2024 and was elevated to CEO in September, is leading the new era of discipline. "My goal is to make everything we do profitable," Housenbold said in an interview. "In the past, it was just about ideas and the quality of the content. I'm moving the organization to produce great content that is also on time and on budget."
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