More turn to astrology for career advice: 'It's very Scorpio of me'

""Those jobs have always ended up in more grief for me," she tells Fast Company. Myers also looks up her colleagues' zodiac signs to guide her interactions with them. For example: People born under fire signs often thrive in leadership roles, but they can struggle with impulsiveness. Earth signs tend to be more dependable, but they can be risk-averse. "It's very Scorpio of me to be that calculated," she admits. "But it's needed sometimes.""

"According to a 2024 Harris Poll of more than 2,000 U.S. adults, some 70% say they either "somewhat" or "strongly" believe in astrology, with 69% of millennials turning to it for comfort and confidence during challenging moments. It's also a massive global business. According to industry reports, the astrology industry will top $22 billion by 2031. Whether it's Dior's zodiac-themed line, astrology influencers posting videos to huge audiences on TikTok, or audio streamers like Spotify curating playlists based on your zodiac sign,"

Individuals use astrology to guide personal and workplace decisions, including timing interviews and tailoring interactions based on colleagues' zodiac signs. A 2024 Harris Poll found roughly 70% of U.S. adults somewhat or strongly believe in astrology, and 69% of millennials turn to astrology for comfort and confidence. The astrology sector is a large and expanding market, projected to top $22 billion by 2031. Mainstream adoption appears in fashion collaborations, social media influencers, and streaming platforms curating zodiac playlists. Apps like Co-Star combine AI and astronomical data for personalized readings, and dedicated tools forecast optimal work timing. TikTok hosts millions of astrology videos.

Read at Fast Company