Macy's says more than half its customers have a household income of $100,000, and that's helping its turnaround

"CEO Tony Spring told investors on Macy's earnings call that higher-income households are driving part of the recovery. Spring said that more than 50% of Macy's customers come from households earning over $100,000. "While we have exposure to lower income levels, it's not nearly what it was," he said, adding that Macy's also reaches more affluent consumers through its Bloomingdale's brand. "I think as you go by income level, you certainly see a healthier performance in the higher tiers of income.""

"Some of those newer brands in the assortment at Macy's stores include Abercrombie Kids, Sam Edelman, Hugo Boss, and Good American. Spring said the sales growth is occurring across its stores, including its Bloomingdale's, Macy's, and Bluemercury brands. While tariffs remain a concern for all retailers, Macy's said its plan to revive growth includes improving the customer experience - the company said it's "reimagined" 125 Macy's locations, product selection, and inventory heading into the fall."

Macy's reported second-quarter net sales of $4.8 billion, topping Wall Street estimates. More than 50% of Macy's customers come from households earning over $100,000, with higher-income households driving part of the recovery and healthier performance at higher income tiers. Customer behavior is described as choiceful yet resilient despite some price increases tied to tariffs, with shoppers purchasing newness and fashion. Newer brands in stores include Abercrombie Kids, Sam Edelman, Hugo Boss, and Good American. Sales growth is occurring across Macy's, Bloomingdale's, and Bluemercury. Revival plans focus on improving customer experience, adjusting assortments, and reimagining 125 Macy's locations before fall.

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