loanDepot reunites 'original architects' of consumer direct model
Briefly

loanDepot reunites 'original architects' of consumer direct model
"With today's news, as well as the recent announcements of the return of Rick Calle as Chief Strategy Officer, Dominick Marchetti as Chief Digital Officer and Sean DeJulia as Chief Innovation Officer, we are going back to our roots to reassemble the team responsible for our first decade of growth and success, Hsieh said. Consumer Direct Lending is our core expertise, and each of these leaders will contribute their vast knowledge, experience and winning mindset as we return to competing at the highest levels."
"Our Consumer Direct Lending channel has always been, and must continue to be, the driver of our competitive advantage. Bill's promotion enables Alex to return to the foundation of our organization, where he'll focus on contemporary and emerging technologies, including AI and next-generation capabilities, Hsieh continued. With Rick driving strategy and revenue operations, Alex collaborating closely with Dom and Sean to deploy cutting-edge innovations,"
Alex Madonna, a founding employee and executive vice president of consumer direct lending, will lead efforts to apply emerging technology, including artificial intelligence and modern sales structures, to scale operations and improve efficiency. He will report to CEO Hsieh. Bill Goforth has been promoted to senior vice president of consumer direct lending sales to lead the national sales force and build a best-in-class sales organization under Madonna. Rick Calle, Dominick Marchetti and Sean DeJulia have returned to key strategy, digital and innovation roles, reuniting leaders from the company’s early growth period. Additional senior appointments across servicing and regional production aim to strengthen core Consumer Direct Lending capabilities and drive competitive advantage.
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