"Australian fitness mogul Kayla Itsines has built an exercise empire over the past decade, amassing 15.6 million Instagram users tuning into her content. The influencer first tasted success with her 12-week "Bikini Body Guide" (BBG) fitness program-a business model she cofounded and bootstrapped, which launched her to self-made millionaire status at just 22 years old. The serial entrepreneur then rebranded the venture to a personal training platform Sweat App, which garnered an online community of 50 million members."
"She put money towards a whole host of promising ventures-and one unconventional investment has become so successful that even she's surprised. "The first thing that ever made me money that I was so excited that I bought was a petrol station," Itsines recently revealed during an interview with The School of Hard Knocks. "And I was like, 'Wow. Out of all the millions of dollars, it's so cool to see rent coming in from a gas station.'""
Kayla Itsines built a global fitness presence with 15.6 million Instagram followers and launched the 12-week "Bikini Body Guide" (BBG), becoming a self-made millionaire at 22. She rebranded the business into the Sweat App, growing a community of 50 million members, and sold Sweat to iFIT for $400 million. Rather than retire on the sale proceeds, she invested across multiple ventures. One unexpected investment, a petrol station, now produces rental income. She advises diversifying wealth across different industries to avoid dependence on a single platform or revenue source.
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