Joann coming back? IP owner Michaels is resurrecting the fabrics brand-here's how, where, and when

"The 'Knit & Sew Shop' is now available in all Michaels stores across the U.S. and Canada, featuring the Joann name and logo as a dual-branded shop, with a curated assortment of threads, sewing notions, and yarn-with fabric also available in most stores. The selection will also include the Big Twist yarn collection-hitting shelves at the end of October-which was a favorite among Joann's loyal customers, and was part of Michaels' purchase of Joann's intellectual property (IP)."

"The 'Knit & Sew Shop' will feature new in-store services, including fabric-cutting tables-which will be available in more than 650 stores by mid-October-and new sewing machines. Michaels now carries fabric in over 840 stores, with plans to expand to over 250 more locations. According to the retailer, it will dedicate nearly 25% more space to fabric and expand its yarn selection by 25% this year "to meet strong customer demand.""

Michaels launched two store-in-store experiences: The Knit & Sew Shop and The Party Shop at Michaels. The Knit & Sew Shop carries the Joann name and logo, offering curated threads, sewing notions, yarn, and fabric in most locations. The Big Twist yarn collection will return at the end of October after Michaels acquired Joann's intellectual property and private brands. New services include fabric-cutting tables in more than 650 stores by mid-October and new sewing machines. Michaels currently stocks fabric in over 840 stores, plans to add 250+ locations, and will increase fabric and yarn space to meet customer demand.

Read at Fast Company