"Prove is the right word. It's a 'Prove it' story. I have the benefit of a 23-year running start that has taught me so much about how retail works. I've gotten to see Target at its very best. I've gotten to see us when we are not at our very best, and that leads (to) a real clear view for me of when we're hitting on all cylinders."
"So as long as I'm able to couple - and I believe I can - the benefit of that experience with clear-eyed candor about where we're at and where we need to drive change, I like that combination."
Target is undertaking a major turnaround initiative under newly appointed CEO Michael Fiddelke, who replaced Brian Cornell after more than 11 years. Fiddelke, an internal promotion from chief operating officer with over 20 years at Target, faces significant challenges including declining comparable sales and investor skepticism about an insider leading the recovery. The company plans substantial spending to refresh stores, update merchandise selection, and rebuild customer trust. Fiddelke emphasizes his extensive retail experience and candid assessment of Target's strengths and weaknesses as advantages in reversing the sales slump. The retailer also navigates complex political and economic pressures, including calls for public positions on social issues.
Read at Fast Company
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