"Holon, the autonomous mobility subsidiary of Benteler Group and Tasaru Mobility Investments (Saudi investor) rebranded in 2022, presented its driverless shuttle for the first time at CES 2023 in Las Vegas. and is now preparing for series production and market rollout of its first fully electric autonomous shuttle, the Holon Urban, showcased at UITP Summit in Hamburg in June. It features design by Pininfarina and sees Beep and Mobileye as development partners."
"Lischka joins Holon from a background spanning automotive OEMs and zero-emission mobility companies. He previously held senior roles at Audi and Automobili Pininfarina, focusing on product strategy, portfolio planning and go-to-market frameworks for electric vehicles, before moving to Quantron, where he covered global product management, corporate strategy and marketing. Most recently, he served since April 2025 as Chief Executive Officer of Arthur Holding."
Holon appointed Martin Lischka Head of Sales & Marketing and Jonas Seyfferth Head of Strategy as the company expands its management ahead of market entry. Holon operates a partner-based full-service model alongside ioki and Benteler Mobility following acquisition by Benteler in January 2026. Lischka will lead sales and marketing across Europe, the United States and the Gulf States, coordinating global sales structures, customer engagement, brand positioning and market development. Lischka's background includes senior roles at Audi, Automobili Pininfarina, Quantron and a CEO role at Arthur Holding since April 2025. Holon prepares series production and rollout of the Holon Urban, featuring Pininfarina design with Beep and Mobileye as development partners.
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