"The net share of owners who said they expect inflation-adjusted sales to improve fell 8 percentage points to 8%, after reaching a one-year high in January. Meanwhile, hiring plans cooled, with fewer businesses planning to add employees than at any point since May."
"The net percentage of businesses reporting positive profit trends rose 7 points to the highest since December 2021. Inflationary pressures also continued to gradually ease, with the net share of owners who raised average selling prices declining for a third straight month to 24%."
Small business owners experienced declining optimism about sales in February, marking the second consecutive month of decline according to the National Federation of Independent Business. The net share of owners expecting inflation-adjusted sales to improve dropped 8 percentage points to 8%, reversing January's one-year high. Hiring plans also weakened significantly, with fewer businesses planning to add employees than any point since May. However, positive developments emerged: the net percentage of businesses reporting positive profit trends reached its highest level since December 2021, rising 7 points. Additionally, inflationary pressures continued gradually easing, with the share of owners raising average selling prices declining for a third consecutive month to 24%.
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