"Harley-Davidson CEO Artie Starrs has not even had his job for six months, but he has already made a decision that will have a significant impact on Milwaukee. The motorcycle company is requiring most of its white-collar workforce to return to the office. Former CEO Jochen Zeitz instituted a fully remote work policy at the onset of the COVID-19 pandemic in March 2020 and maintained it for years after many companies adopted hybrid work arrangements that favor in-person work."
"Harley-Davidson employees were notified of the change last week. A spokesperson confirmed to Urban Milwaukee that starting in March, employees based within 50 miles of Milwaukee will be required to work from the office three days a week. That will increase to four days a week in September. The company did not confirm how many employees would be required to return to the office."
"Zeitz sent shock waves through Milwaukee in 2022 when he announced the company would "repurpose" its historic headquarters, a 500,000-square-foot complex at N. 37th Street and W. Juneau Avenue. In 2024, the company cut the ribbon on a $20 million park built atop some of its now-unused surface parking lots. Earlier this year, it sold an auxiliary part of the complex to Central Standard Craft Distillery."
Harley-Davidson is reversing a long-standing remote work policy by requiring most white-collar employees within 50 miles of Milwaukee to return to the office three days a week starting in March, increasing to four days in September. Former CEO Jochen Zeitz instituted the fully remote policy in March 2020 and later announced plans to repurpose the company’s historic 500,000-square-foot headquarters. The company recently opened a $20 million park on former parking lots and sold an auxiliary portion of the complex. The company had 5,900 employees as of Dec. 31, 2024, about 2,000 of whom are unionized manufacturing workers.
Read at Urban Milwaukee
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