"On the field and in skyboxes, a constellation of famous faces underscored that allure: rap mogul Jay-Z with daughter Blue Ivy, Hollywood heavyweights Jon Bon Jovi and Chris Pratt participating in pre-game festivities, and pop icons Justin and Hailey Bieber alongside Kendall Jenner and 21 Savage watched the spectacle unfold. Even sports royalty, such as three-time Super Bowl star Travis Kelce, attended as a fan, rounding out a guestlist that felt more like an awards-show red carpet than a football crowd."
"At the center of elite Super Bowl spending are the coveted premium suites - private enclaves overlooking the field that have become a symbol of corporate hospitality and status. According to industry pricing data, base suite licenses at Super Bowl LX ranged from roughly $925,000 to $2.4 million, depending on location and tier. But the headline number is just the beginning."
The 2026 Super Bowl in the San Francisco area transformed into a high-profile luxury weekend populated by tech chiefs, celebrities, and athletes arriving via private jets. Famous attendees included Neal Mohan, Lewis Hamilton, Jay-Z and Blue Ivy, Jon Bon Jovi, Chris Pratt, Justin and Hailey Bieber, Kendall Jenner, 21 Savage, and Travis Kelce. Premium suites commanded base licenses from about $925,000 to $2.4 million, with mandatory add-ons such as catering, staffing, security, and insurance inflating costs by 35–55 percent and pushing total investments well beyond $3 million for top-tier buyers. Corporations treated suites as experiential investments for networking, client entertainment, and status signaling.
Read at Elite Traveler
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