"One of the top last-minute shopping destinations this holiday season wasn't Walmart or Target but a discount retailer that describes itself as "semi-lovely" and its regulars as an "army." Ollie's Bargain Outlet notched the biggest foot-traffic increase on Super Saturday, the last Saturday before Christmas, according to location data firm Placer.ai. Ollie's saw footfall at its stores increase nearly 21% over the same day in 2024, Placer found."
"The findings show that last-minute shoppers gravitated to retailers that market themselves as offering good value for money, particularly ones focused on low prices, such as dollar stores, as well as off-price retailers like Ollie's, which sources excess or closeout inventory from manufacturers or other retailers to keep prices low. "Value-based offerings like off-price retailers continue to be a favorite for shoppers looking for last-minute items," Elizabeth LaFontaine, Director of Research at Placer.ai, said of the data."
Ollie's Bargain Outlet recorded a nearly 21% increase in Super Saturday foot traffic versus the same day in 2024, leading gains among retailers. Other value-focused retailers also saw notable increases, including Bath & Body Works (11%), Ross (9%) and Dollar General (8%). Last-minute shoppers favored low-price and off-price formats that source excess or closeout inventory to keep prices low. Pennsylvania-based Ollie's operates 645 stores and opened 86 new locations in 2025 in time for the holidays, including former Big Lots sites. The company plans to grow store count at least 10% annually until reaching about 1,300 locations.
Read at Business Insider
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