"These days, it seems like everyone already has a website. And clients aren't necessarily keen on spending large sums on building new ones. For many, it's about improving what they have. This strategy makes sense, as websites have grown more complex by the year. Starting from scratch isn't an attractive option."
"Existing and prospective clients may already have a website. However, they still face challenges. Identifying their pain points and creating solutions is a natural extension of your business. It's an opportunity for your WordPress expertise to shine. For example, let's say your clients using WooCommerce have a common issue with managing orders: perhaps they find the process confusing or it has too many steps."
"You can use that knowledge and experience to build a better solution. It could be a custom plugin or even a dashboard that provides all the data your clients need. You can sell it as an add-on to your current customers. Even better, you might also sell it to the general public. The key is to find a problem that needs solving."
The WordPress agency business model has fundamentally shifted. Clients increasingly already possess websites and prefer improvements over new builds, as websites have become more complex. This reduces traditional new project revenue streams. While website maintenance remains viable, it's insufficient for business growth. Agencies must identify client pain points and develop repeatable solutions, such as custom plugins or specialized dashboards. This approach leverages WordPress expertise while creating diversified revenue streams. Solutions can be sold as add-ons to existing clients or marketed to the general public, enabling agencies to increase revenue and adapt to current market conditions.
#wordpress-agency-business-model #solution-based-revenue #custom-plugins-and-dashboards #client-pain-points #business-adaptation
Read at Speckyboy Design Magazine
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