"The zenith for any sports fan, and for us, is late October and early November, when everything is starting or ending,"
"Staff takes [time] off in the summertime because they know it's going to be a lot busier in the fall."
Bettors across the U.S. wagered a record $16.25 billion in November 2024, the largest month yet for legal sports betting. Casinos collected $1.73 billion in revenue that month, a high not matched through August 2025. The sports equinox fell on Oct. 28, concentrating many season openers and finales in late October and early November. BetMGM reported a 50.2% increase in tickets and a 33.7% increase in handle from the 2023 sports equinox to 2024, and its platform gets 15% more tickets on the sports equinox than on a normal day. Bet distribution by league was NFL 38.1%, NBA 36.2%, MLB 13.8% and NHL 11.9%. Legal Sports Report projects $17.5 billion in handle and $1.7 billion in revenue for the upcoming November.
Read at Axios
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