"We hear that membership teams at Soho Houses in West Hollywood, New York and Miami Beach are axing members that "no longer mirror the club's creative profile."Sources say that as Soho House heads back to being privately held in a $2.7 billion deal - including backers like Ashton Kutcher and ending a four-year run on the NYSE - it's becoming, well, more private, and toughening up on the quality of its members."
"If you're a finance bro who's nervously refreshing your Soho House app as you read this, it's not just one kind of member getting their card yanked either. Word is, "there's a real mix of members who are getting revoked, so it's not about any one type of person, but more a general theme about the quality of the member," said a source."
Soho House is removing hundreds of members across major US locations, including West Hollywood, New York and Miami Beach, to restore a specific creative profile. Membership teams are axing a diverse mix of members rather than targeting a single demographic. Soho House is moving back to private ownership in a $2.7 billion deal with notable backers and is ending its four-year NYSE listing. The London-founded club opened its influential Meatpacking District location in 2003 and became a trendy alternative to traditional private clubs. New competitors and heavy member use have challenged the brand's edge and venue condition.
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