""We've changed our approach with these locations themselves. When we did Ellendale, you'd get a little bit, not a lot of reaction, like 'Oh that's cool.' or 'These guys are crazy.' Now these guys need to prepare a little more. Not from a local perspective, but it kind of gets shined on nationally these days. When you're dealing in towns of hundreds of people, sometimes that's a bit overwhelming.""
""We're not trying to hide anything," he said. "You go to some of these small locations ... It's not like these towns have really sophisticated public communications departments with people that handle all of this. It's really a sensitivity for them, not for us.""
""You will see in the near future where all of this is going and you will see we're not circumventing public comments or anything of that nature," he said."
Applied Digital has broken ground on a 430 MW data center in the southern United States while withholding the specific location. The company cites protecting small towns from sudden national media attention and allowing communities time to prepare as the reason for delaying the announcement. Past projects in Harwood, North Dakota, and Ellendale, Colorado, attracted negative local reactions. The community around the new site will have an opportunity to weigh in before final disclosure. The company intends to reveal the location in February and has indicated it is nearing an agreement with an investment-grade hyperscaler.
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