"It took the Equinox Group-the parent company of luxury gym chain Equinox, Equinox hotels, and Soulcycle-around five years to recover from COVID. But the company has recovered, claiming that 2025 will be a record year from a profitability perspective. This year, it announced big plans for expansion. Harvey Spevak, executive chairman and managing partner of Equinox Group, tells us about the company's plan to open 40 clubs in new markets, its expansion into the Middle East, and the real reason it ditched Kiehl's for Grown Alchemist."
"The final deadline for Fast Company's World Changing Ideas Awards is Friday, December 12, at 11:59 p.m. PT. Apply today."
Equinox Group, parent of Equinox gyms, Equinox hotels, and SoulCycle, required around five years to recover from the COVID pandemic. The company has recovered and forecasts 2025 as a record profitability year. Significant expansion plans include opening 40 clubs in new markets and expanding into the Middle East. Management replaced Kiehl's with Grown Alchemist for its amenities. The expansion plan targets regions with strong demand and will unfold over multiple years. The company is pursuing premium brand partnerships and hospitality integration to drive member acquisition and revenue.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]